How Online Marketing Works?
Online marketing is just like how marketing is done. Compared to alternative approaches, the only difference between modern and traditional marketing is the tools. The primary aim is to develop awareness via reaching out and expanding relationships among people.
One of the best things about the Internet is, it considers the lowest cost to develop your brands, boost your sales, and communicate without breaking your bank.
Now, let’s discuss the methods. The strategies may vary from one to another because there’s no right approach on this approach. Your strategies are based not on assumptions but with proper planning and supported with evidence.
Careful analysis from your target segments, customer behaviors, objectives (short and long term), available resources, data and competitions.
There are 9 types and more methods to choose from, and some of these are:
- Paid search
- Search engine optimization (SEO)
- Email marketing,
- search engine marketing (SEM),
- Pay per click (PPC),
- Social Media Marketing (SMM),
- Content Writing
- Affiliate marketing
- Podcasting and
- Video Creations
With all 9 items we have, you can mix 1 or more methods to achieve better results and impact nowadays.
What are the primary methods of online marketing?
SEO or Search Engine Optimization – The main goal of this method is to rank your website in 3 major search engines and achieve great exposures in Yahoo, Bing from MSN, and especially Google.
Your potential customers must find your website by typing a certain keyword or phrases and searches for “customized items” let’s say in Texas. You may have the best website in the world in terms of design, development, and product but if your content are not following SEO standards, then what’s the use?
Contents – Either blog posts, videos or podcasts. It is the MOST important and huge driver for your SEO or Search Engine Optimization. These are the search magnets and the overall strategy. Without consistent and valuable contents, your website is like a body without a spirit.
Contents are the king to boost exposures, awareness, connect people, and increase revenues. It is the source of information to help build loyal customers and potential buyers. Website posts can contain different news or updates with all added target keywords or phrases that best describes your about your products, services, and events to boost search visibilities.
Social Media – With the rising popularity of Facebook, Twitter, Instagram, Pinterest, LinkedIn etc. Social media allows millions of people to engage a particular content. It connects different people from around the world and they discuss, review, recommend or even hate your business.
Allowing your business to listen, understand, educate, and share valuable knowledge about your offer. It is undeniably one of the powerful tools to get immeasurable exposure and saves time.
Email Marketing – When used it right, this method is one of the best tools to maintain your contacts, stay in touch with your existing customers, update and sell new products. However, email blasts might be flagged as spam if they are used without proper procedures. Sending bulk emails directly in multiple contacts and bombarded them without a proper schedule can cause problems.
Change is the only constant in life and in online advertising. Build your strategy on a strong foundation that works to brand, boost engagements and revenue generating contents. Easy information to digest for current and prospective customers.