News & Events
Importance of Keywords in SEO
- February 26, 2021
- Posted by: natehelix
- Category: Digital Marketing
Keywords are essential elements in SEO to make your website visible to searchers. With proper use, the Search Engine can show your website if it “matched” the keywords o phrases the internet users are searching for. The Search Engine can recommend one article, pages, images, and even video according to your website’s content.
Please note that customers do not search for website URLs unless they know you, but in typical circumstances, they are searching for valuable solutions to solve their problem.
Therefore, you have to know to determine how a customer explores the internet. Are they looking for information? Are they do research and comparisons? Or, looking for a product to buy?
An example is a “bag.” If you are selling bags, wallets, and accessories, we need to learn how to search. First, what keywords does he input? What phrases does he search for?
Possible keywords and phrases to search for his desired bag:
“bag for sale in the Philippines.”
“bag discounts in Manila.”
“women’s bag near me.”
“leather handbag SM malls.”
And many more.
The more body and long-tailed keywords, the less complicated the user can find your website.
It would be best if you focused on writing an article using a specific keyword or phrases, the better chance the users will discover your content in the search engines. If not, Google will recommend other resources and sometimes ended up with your competitors. Just like a youtube video, to find your videos, the name has to be correct, descriptions are complete, proper hashtags, and transparent “thumbnails.” Most important is to write valuable and helpful content that published for more than two years.
So it’s vital to have a concrete plan to make “relevant keywords” before writing content. But we have to remember, which is not easy to do because this is a process of “trial and error” and practice. It’s essential to revise your strategy and improve to be effective in the following years.
Keywords or phrases are part of an SEO strategy. Your efforts will give results after the time and energy you have spent for more than a year. It provides a favorable outcome on your “marketing campaigns.”