What is Online Marketing
Online Marketing is the same as the Marketing we learn from the early years. It uses different methods and platforms to spread awareness, communication, connections and services. To promote a brand through Internet channels and by using digital technologies in a set of standards. Few of these technologies are emails, social media, search engines, adsense and more. Hence, the tools.
There are many names for online marketing. Some people called it e-marketing, web marketing, or internet marketing. For me, it’s all the same. But for this podcast, we will use online marketing on the entire chapter so that most people can recognize it more clearly.
Importance of Online Marketing
We explained earlier that online marketing is about building awareness. No awareness means no customer relationships, and no customer relationships means no revenue. You might have the finest product in the world or a million dollar vision, but if people cannot find you on search engines or social media, later you will end up nothing. 3 things you should keep in mind. Create a product, sell it, build awareness and repeat.
Building awareness is something higher than just placing your product in social media feeds or paying ads and expecting people will come to you and keep them. That’s not simple! Build a strong infrastructure and plan from many sources, such as:
- Advertising
- Search engine optimization
- Referrals
- Social media marketing
- Traditional marketing
- and the king of marketing is “word-of-mouth. ” In online marketing terms, some people called it ”word-of-mouse”.
